are there any programs, certificates, colleges that offer seo, programs and what is the best way to crack into this field.

I have learned a lot about search engine optimization through the program that I used to design and build my business website. Learning these skills have helped my website to have high rankings in the search engines like Yahoo and Google.Are you looking to build websites for others or to build one for yourself? I don't know if I can help you, but I would be happy to answer any questions about the program I used if you wish to send me a message. You can also read more about it and see an example through my project in my Yahoo Answers Profile page. I hope this helps.BEST WISHES!